tv [untitled] July 30, 2011 10:00am-10:30am PDT
and that being information companies. all companies and of being software companies. i just did he know speech for a large german car company that you may know, that is clearly when you start realizing what they are trying to do, right -- it is really can we use all this cloud technology to takeoff structures down and across this down so now, i can change and 8% spent on a bunch of stuff that other people can go due to 80% i get to build applications, which power a very different experience. you think about what the car of the future might look like, it is a computer with four wheels, right? that is what it is. what they start to do with it, etc., is completely different. i'm talking about what we all conceptualize as a manufacturer. when you ask the question what will happen in the future? it is harnessing this technology to really deliver a service economy, and the companies that do this, the guys that figure
this out are going to be big winners, and they are going to change the way we think of them, the way we relate to them, the way we buy from them, all of that. that is what the future holds. i see the floor. >> thank you. i think the best questions are yet to come, and we are going to turn it over to the audience. >> we would like to remind our listening and viewing audience that this is a program with the commonwealth club of california on the future of cloud computing. our thanks to our distinguished panel for their comments here today. now, we open the floor for a q&a session. we will be passing around a microphone, so if you have questions, please raise your hand and speak into the microphone. >> i have a key question about the backup plan. you mentioned the super bowl earlier. what is the backup plan in the unlikely catastrophic event of
the disabling of the system? solar storm or whatever. >> there are lots of things that can go wrong. the rights can hit the planet, and the things go dark, and then we fix it. in general, the technology you are talking about is something which is broadly called cloud bursting, where essentially, is used by google and other folks, there's not one computer called google.com. there's a basilian sitting behind a thing. there is a concept called load balancing, and it has been augmented of late with the ability to dynamically spinoff new instances of server applications in response to spikes in demand. the general concept called cloud bursting allows you to do that across multiple cloud vendors, so you could do it across amazon and various other people say you could get geographic diversity and so on. people doing this extremely well, for example, would be netflix. many of you in this room i'm
sure use the netflix. what they did is dynamically throw what is this is as more and more people click on movies that they want to watch. so then what they are doing is as the need scales, they then have the ability -- they pay them, and, of course, it drops off as soon as the need drops off as well. so they end up essentially paying for average demand. the technology is widely deployed around the world. >> as kind of a follow-up, individuals often use cloud services for backing up their computers. are we about to see people using their computers to back up their clout services to guarantee that they hold on to their data? >> you are at the tip of a very interesting iceberg. go 100,000 miles in space and look down at the earth.
we are still driving more wavelength down. there is no problem distributing content out to users. what we have a fundamental problem with is distribution of power. power is dominating in terms of distribution networks q one of the reasons why it does not make sense is because you are at the end of the tree, a long way from distribution, a lot of transmission loss. the data centers move to where power gets generated. what is the next hardest thing to move? big data. did it is still really hard to move, even though we have lots of wavelets. that says that the application moves to the data is. if you think about facebook and google and all those folks, they build data center's right were the power is generated. typically near hydro plants and so on. what you find is that more and more applications will move to where the data is. moving those big chunks of data is very difficult. in terms of enterprises in the cloud, there is certainly no reason to suspect that the
systems used by cloud vendors like amazon are not capable of geographic replication and redundancy. it is absolutely the case that someone like netflix, for example, could survive an outage of two simultaneous amazon did a centers through geographic redundancy and so on. this stuff exists, and the technology exists within the cloud providers to make sure that once your data gets there, it is not going away. it is just not a cloud provider solution. most enterprises will have things called disaster recovery, where they will keep all their critical data completely synchronized so that if one coast gets hit by an earthquake or terrorist attack, you have the other coast where you can get your data. it is completely synchronized, always available, on demand. geographically diverse disaster recovery solutions have been in place for some time, and they
actually do allow for secure data storage. >> i think that for the individual consumer and home user, this storage in the cloud and backing up your personal computer in the cloud has been burgeoning of late because people want to have the ability to store their files securely, but the reason why, to answer your question, is why do they continue to still backed up their clout back of solution onto a usb stick or on to their own pc is people still have to get comfortable with the idea of clout security, that the data truly is secure and they're comfortable with letting go. people still not quite comfortable with that concept yet. as people become more and more confident and more and more comfortable with the concept of data being safe, we will still have people, and we will still
have instances where people want their data next to them, where they feel comfortable, where they feel safe and confident that their data is secure. >> if i were purchasing services from a cloud vendor, i would mandate that all data at risk is encrypted using keys that i own, that i provide when it is processed for me, and there is no excuse for anybody not doing this. the technology exists. so it comes down to the probability that a bad guy could go and guess relocation. in amazon web services, you have more than 3.5 billion objects. they have to know which one to go for it here that have to break your access. then they have to break the description on the of jets. the probability of stealing your data and getting away with an attack is vanishingly small. >> i think you address one of my concerns, which was the security of my data out on the cloud, but you raised a new question -- who owns my data?
what if i do want it to go away? >> there are very challenging concerns. certainly, governed by state boundaries. for example, numerous canadians do not want their data in american dissenters. under a land the vessels, that can be subject to inspection and seizure. all the regulations relate to national boundaries there as well. a cloud providers actually end up having to meet numerous diverse regulatory requirements related to where data may resign and how it may be encrypted. there are different purchase centers for different christian center's and countries -- there are different encryption centers for different regions and countries. i think amazon wishes they could make it go away the same way they imagine the sales tax would go away sunday. [laughter] >> but is it clear that i own my data? >> it is clear that you own your
data, but it is not clear that somebody with the opprobrious search and seizure warrants cannot just make off with it, too. and, of course, you know, here is the scary one. the fbi says there is an attack coming out of those few racks over there, and they walked out with several companies entire computer set up just because some guy in one of those was doing a bad thing. that is scary. >> unfortunately, we have time for only one last question. weber has the microphone, please. then maybe it is a mistake, but i have the microphone. i came to this lecture trying to find a definition of what cloud computing is. maybe i understand a little better, but i still do not have its in the simple terminology
that i understand. my other question is from my point of view as a user of computing services, i have recently had the experience with a couple of banks going through a total change of their website, which caused me no end of aggravation to try to continue my accessing of my data, and i had the feeling, and i think you kind of touched on this, that for maybe financial reasons or because you technology people are so influential in the world you convinced these banks they had to do this, it just really made my life miserable for a couple of weeks trying to figure out how to use their new system. i mean, it seems to me that -- you know, i had the impression that technology people are sort of making work for themselves by
influencing institutions that they need to change what they have already in place. i still go by the old model -- if it is not broken, do not fix it. so i am opposing these questions to the senate panel. >> those are great observations. i am in my mid-40's by now, and there are programming languages used regularly that just did not exist five years ago. when you hear these guys talk, it is like gobbledygook to me. you get old with your music. you get old with your skills sets. it is just the way it is. because we are a technology- driven society, and we have completely inverted the traditional way back societies were built when -- where when you were older, what you learned was survival skill, and you were right. that is the problem.
the young guys are right, and the old guys take it in the net. cloud computing -- let me try a simple one for you. used to be in the old days that everybody had their own electricity generating plant. people would generate electricity locally for their own production means for their own factory. that got turned into a utility. the economics and study of that is very interesting. there's a fabulous book called "the big switch" which basically tracks that history. think of what clout is doing to computing is being analogous. instead of having to own and run your own software and hardware and computer systems, these things simply become services that you acquired by some horribly complicated plug. so it becomes viable economically -- the economics are compelling.
you can consume by plugging in. you have to plug, yes, it is still the case that you know too much, but it is really that, that turning computation into a utility that can be consumed as opposed to requiring human to surround previous manifestations of the technology. >> i thank the panel for coming here today. we also thank our audience here for those listening and viewing. now, this meeting of the commonwealth club of california commemorating its 108th year of discussion is adjourned. [applause]
>> good morning, everyone. welcome to the beautiful and quiet powell street, here in downtown san francisco. i am the director of public works. i am delighted to see all of you here today. we are here for a special occasion, a special group of folks that i want to introduce before we get going. starting to your far lesft, border supervisor david chiu. sitting next to him, the mayor
of our great city, and elite. -- ed lee. [applause] the chief marketing officer for audi america, organizer of this event. [applause] the man whose design we will be enjoying, walter hood. and finally, the director of the business improvement district. [applause] here in san francisco, on a beautiful, sunny day, it is time to celebrate the innovative spirit of san francisco. we innovate social policy, housing, the environment, on transportation and technology. we innovate when it comes to the weather.
we call this summer, here in san francisco. and when it comes to the public way, it is hard to think about innovation. it was billed years ago and it is hard to change, at least that is what some people think. although much of the public rights of way in san francisco take up 25% of our city, they were built generations ago, in a different time to serve different needs with different sensibilities, largely built for people to pass through, as opposed to being in. we are changing that in the city and we are showing that the environment can change for the better. what we have here today is an exemplar of that. i will let the other speakers tell you more specifically what we are talking about today, but i want to thank some of the folks, besides those up on the
stage, who have been a part of making this happen. i will start with the shepherd of this project from the planning department, andres power. [applause] without his work, no question, from navigating the city bureaucracy, working with the city planner, public, this would not have happened without his efforts. from my department, his counterpart, nick ellser. from the mayor's office of workforce development, the mother of our communities in our town, lisa pegan. and the guy from the mta who gets all the difficult job of figuring out how all this all works, jerry robbins.
those are the folks on the city side. there are a lot of other folks to thank, a lot of other work that went into this. but now, it is my pleasure -- this man was progressive before it was cool to be progressive, and he was innovating in the public rights of way before it was cool. as a public works director, he started addressing alleyways in chinatown, in the tenderloin, making them more attractive and welcoming, improving the public realm all over the city. he has since moved on to bigger and better things but has carried that affect on with him, forcing collaboration between city departments, the private sector, and this is the
epitome of the kind of partnership that edwin lee is bringing to the city. it is my pleasure to introduce to you mayor ed lee. [applause] >> good morning, everybody. welcome to union square. one of my favorite places. you may know this, but two- thirds of our annual visitors make their way down here to union square. that is why 10% of our annual sales tax revenue comes from right here. people love coming here, and why not? why not link the historic cable car stop on market street, and make the experience of making up here -- making it up here and the rest of the city and experience. one of the things that i love is we get to collaborate between our planning department, mta,
department of public works, working with the private sector. working with some fantastic designers, like walter, and his fantastic design studio. and gaining the confidence of the people who protect this gem of the city, the business improvement district in union square. i want to thank everyone for coming together and blessing, with the contribution from audi of america, coming together to make these couple of blocks even better, to modernize it, make it even more welcoming, and to make sure that it is people-friendly in every respect. i want to give a shout out to all of these departments because we are seldom recognized. collaboration is often behind the scenes, but this is out in front for everybody.
i want people to get excited about the friendliness of this street, but you are doing to try to change the feeling here, make sure that the experience invites even more people to enjoy union square, powell street, the cable car experience. i also want to recognize the police department. as we transition this landscape, they are going to keep everyone safe, make sure we all have the opportunity to enjoy it. i want to thank everyone for this collaboration. so happy to be part of this. and also to make sure that we are investing and renewing every part of our city, to make sure that the tourists enjoy this area, and even people like ourselves -- those of us now live in the city -- will love it even more. this will benefit everybody. i also want to introduce another champion, someone that i have
worked with closely this past year, who has led a very positive dialogue. that is our board president, president david chiu. [applause] >> thank you, mr. mayor. i want to welcome everyone to what mark twain calls a classic summer day in san francisco. i am proud to be here as part of this announcement, and i am here on behalf of my colleague jane kim, who is stuck in city hall. the two of us have the honor of representing the number one place in san francisco where people come to shop, and hello to everyone on the cable cars, spend time in our incredible city. this is an announcement of how we build 21st century city -- cities, how we can create communities on very busy dance streets.
we know it takes a village to create a parklet. i want to thank the city department for being our partners. dpw, oewd, mta -- these acronyms refer to organizations and thousands of hours done to come up with this. three years ago, when i first came into office, a number of merchants from union square came to me and said, david, we would like to tax ourselves more. we would like to triple the size of the business improvement district. today's announcement is part of that portion of that amazing vision. i want to thank the in square business improvement district for everything you are doing to make union square one of the best attractions that san
francisco has to offer. and of course, in closing, one of the most amazing aspects of this partnership happens to be our partnership with the private sector. we could not do this without the generosity of an amazing car company. i do hope in addition to seeing the audi symbol here, i do hope that we see more of them traveling through the city, so feel free to donate any, if you would like. we look forward to continuing this green, clean, community- based transformation that we are undertaking, here in san francisco. have a wonderful day. >> before i introduce our next speaker, i want to make sure to recognize the very important person on the stage as well. wayne is our ambassador here.
he is in bright red. as you know, the business improvement district has been spared in making sure that not only are people safe, but that they are treated well when they come here. that is what keeps the economy going. as david said earlier, audi is a pretty special company. scott, i want to let you know, too, i am jazzed about that car that i want which appeared in the "ironman" movie. when i saw it i said, i want that kind of car. not only does audi have great style and a great corporate image, but they are a fantastic partner.
let me introduce scott of audi of america. [applause] >> it is a great pleasure for me to be here. i am the chief marketing officer for audi of america. it is crucial for companies, not only to celebrate things, but it is also important to do great things. whether you look at the racetracks up le mans, our electronic research lab, here in palo alto, or on the streets of san francisco, it is important to do great things. of course, the concept that our design and technology can have far reaching ramifications. we spend billions of dollars in research and development, and i think you see a lot of those elements in this design. when we first started making
cars out of aluminum frames, they said we were crazy. it turns out, aluminum is stronger and less weight. i think you will get a good sense of that design here. led lighting. people said it was madness to use them in cars. now you see it in every one of our cars and being imitated everywhere. the beautiful lines of our cars, walter had done a great job recreating that a static. and most importantly, wi-fi. -- recreating that aesthetic. the ideals of audi were brought here to this, not. i am very thankful to be here. this is why it means so much to
us. now i want to introduce david, the group president of the business improvement district, here in union square. again, sincere thanks. >> thank you, scott. on behalf of the union square business improvement district, property owners, and the businesses, i would like to thank mayor lee, supervisor david chiu, the city departments, the san francisco municipal transportation agency, and audi of america, and a special thank you to those who supported this trend for this project. when we embark on this new project, it reminded us of where we have been and where we are going in union square. 164 years ago, jasper overall,
who has a street named after him one week away, was commissioned by the city to lay out a design for its streets and parks, including union square. the park's design was designed to be infighting, accessible, beautiful, and memorable. today, architect walter put has applied those same qualities beautifully to the powell street promenade with a contemporary landscape design with features and heard of, like solar technology and wi-fi. o'farrell may not have imagined at the time that 100,000 people would use this street every weekend, making it the busiest city corridor. now with this promenade, it will be one of the best places to enjoy the hustle and bustle of the city, out of its hustle and bustle by working with the city, audi,